ReachNow Donates $25,000 to Oregon and Washington State Parks Foundations
September 25, 2018 – ReachNow, the mobility services division of the BMW Group, announces $12,500 donations to both the Washington State Parks Foundation and Oregon State Parks Foundation, for a total donation of $25,000 to close out its Wild Within Reach summer campaign.
ReachNow outfitted BMW 3-Series and BMW X1 SAV vehicles in both the Seattle and Portland fleets with respective State Park Day-Use Parking Passes, beginning May 18, 2018. The Wild Within Reach campaign incentivized ReachNow’s more than 100,000 members to use its free-floating car share service to experience the outdoors by offering ReachNow credits and donations to both Washington and Oregon State Parks Foundations.
“We are thrilled with the results of our first Wild Within Reach campaign and the opportunity it has given us to raise awareness of the importance of our beautiful state parks,” said Laura Gonia, head of marketing for ReachNow. “We’re proud that our efforts drove more members than before to experience the parks in our home areas and offered urban communities an avenue to explore their states.”
Big thanks to ReachNow for supporting the Oregon State Parks Foundation!